Benefit Cosmetics really do smash it when it comes to the launch of a new product, in terms of both packaging and product quality, and the Elle magazine collaboration with their brow re-brand campaign is no exception.

Benefit Cosmetics have always been my go-to brand for brow products and even though I may dabble in other brands from time to time, I always find myself coming back to my favourites; Brow-Zings and Gimme Brow. When I saw that Elle magazine had done a collaboration with Benefit on the cusp of their new Brow Re-Brand Launch, I knew I wanted to get my hands on some new Benefit goodies. 

On 24th June Benefit are re-branding their brow products as well as introducing new products into the range. The Goof Proof Eyebrow Pencil is one of the six new brow products to join the already amazing collection. I love that along with new products, Benefit have decided to re-brand the whole range so that old favourites such as Brow-Zings and Gimme Brow will all have the same packaging as the new launches. 

This Goof Proof Eyebrow Pencil is literally as the name suggests. It is a twist up product in which you draw the product as you wish, straight on to your brows. It has a very natural effect, filling in the gaps throughout the hairs, providing a much fuller look.  Other new products in the range are Ka-BROW!, BROWVO! Conditioning Primer, Precisely My Brow Pencil, 3D Brow Tones and Ready Set Brow. 

I am so excited for the new launch but if you want to get your hands on one of their new products early, Elle magazine is the way to make that happen! For just £4.10 you not only get a Benefit brow product but also a lovely magazine full of fashion, beauty and lifestyle.

Are you excited for Benefit's launch of the brow re-brand?
Will you be buying anything from the range?


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