This week. I was invited to attend the F&F Autumn Winter collection launch in London. The event was held at the beautiful location of the Crousel down Blandford Street, which provided a really cool and modern atmosphere.  

 The collection was split into three sections of women, men and children across the different floors in the venue.  I focused mainly on the women’s wear which was the largest collection being showcased. I was genuinely blown away by the quality, style and price of all of the products and literally cannot wait for F&F’s official launch.

There was a collection of clothes that are due to hit shop floors in July, which were so dreamy. The theme felt slightly Victorian and vintage with the high neck tops and lace detailing. The key colours were teal, duty pinks, mustard, grey and blue. It is such a beautiful palette and each item really focused on textured detailing such as embroidery, lace, ruffles and fringe.  

Not only were these pieces undoubtedly on trend, fashionable and made with such a high quality, the price range of these items was considerably low. Within this collection was a long puffer jacket that felt extremely luxurious, and although it was the most expensive piece at the showcase, it was only £55.

Moving on to the Autumn/Winter collection, which is launching in September, has a lot of black, red, gold and floral within it. Much like the July collection, there is a lot of texture in each of the autumn and winter pieces and I love this beautiful black velvet jumper, which is covered in gold studs. 

There was also a big focus on sheer tops and layers to add definition to outfits, which carried on with the embroidered floral effect. I absolutely adored the long black dress over lay with red embroidered flowers that could be styled in many different ways for both smart and casual occasions. 

As well as textured detail, there is a lot of emphasis on the sleeve detail on many of the items. Many of the tops have flared sleeves, ribbon or tie detailing with lace finishes. I think that this golden lace top with the flared sleeves is absolutely stunning and would be a perfect winter top, giving all of the Christmas vibes. 

Carousel provided some amazing drinks, canapés and rainbow bagels!! They were so so pretty and I have never seen anything like it. The elderflower spritz was especially good and the salted caramel profiterole with gold popping candy was out of this world.  

There was an entire lingerie and nightwear section that was so beautiful and feminine. I loved the classic and vintage feel to each of the pieces with silky dusky pinks and creams and lace, providing a real fifties style. 

The fitness range was very cool and had a real ‘Sweaty Betty’ feel to it due to the floral leggings and crossover tops. There was a fantastic range of items available for any fitness gal, weather you’re a keen runner or just want something to throw on for a relaxing yoga session.  

Accessories wise, everything felt very relaxed and casual. There were some beautiful leopard print boots and lots of cute little trainers that again, continued with the textured theme, as there was a lot of velvet and textured finishes. The bags, hats and scarves were kept plain but I liked this as I thought that it complimented the busy, intricate designs of the clothing.  

 After an afternoon of dragging James around the F&F Autumn Winter collection and getting him to hold up the clothing so that I could photograph it, we decided to treat ourselves and headed to Honest Burger for tea. I seem to go here for food practically every time I’m down in London – I can’t rave about it enough!

 I am so excited for the F&F A/W collection to come to Tesco stores in September and know that I will be having a huge shopping spree when it is officially launched.   

Be sure to have a watch of you YouTube Video which is a mini Vlog of the day!


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I attended the F&F A/W Press Event as a representative of Hit The Floor Magazine.